EDUCAL was born on January 29th, 1982 as a limited company with variable capital, with the purpose of design materials to support the national education system. In 1987, It was assigned resources and functions of "The Post of the Book" and is dedicated to the Distribution and marketing of the fund Publisher of the Secretariat of Public Education. In 1998 by order of the presidentship of CONACULTA, Educal was assigned the role of market and distribute through its infrastructure, the diferent products that generate the Country's Cultural Institucions.

Actualy, EDUCAL distributes funds CONACULTA publishers, Open Preparatory Subsystem of the Secretariat of Public Education and a hundred state cultural institutions, universities, research centers, etc.. Thanks to the work of these publications reach EDUCAL appropriate marketing channels, as being most highly specialized, their distribution is attractive to private companies. Should be noted that EDUCAL is responsible for ensuring the nationwide supply of books to Open High School program has an enrollment of nearly 2 million students. EDUCAL carries out distribution and marketing in Mexico and abroad by the following means: Through a National Network of Bookstores our, currently consisting of over 90 outlets in 31 states and 10 mobile Bookstores (Librobus).

Through a sales team, which serves private bookstores, department and self-service stores, government institutions, attending exports and sales by Internet.

Something else that can be found directly in Educal libraries are products such as handicrafts from various parts of the Country, jewelry, reproductions, typical regional clothes, decorative items.

In turn, each store has promotional items that refer to it as: cups, pencils, pens, shirts, postcards, pins, hats, ashtrays, mugs, umbrellas, watches, notepads, erasers, between other.